Detroit-based communications agency recognized for measurable impact, specialized industry expertise and standout storytelling across automotive, transportation and mobility tech
DETROIT — October 20, 2026 — Joyride Group—an integrated communications agency specializing in automotive, transportation, mobility technology, and infrastructure—has been named a winner of the Founded by Women Marketing & Communications Impact Award.
The quarterly FBW Awards recognize female founders building impactful companies and women leaders driving transformational change across industries. Joyride was recognized in the Marketing & Communications Impact category, which awards women-founded public relations and marketing agencies creating measurable brand transformation.
Founded in Detroit in 2023 by automotive and mobility communications leader Katelyn Davis, Joyride was built around a belief that companies shaping the future of transportation deserve communications partners who understand the complexities of the industry as deeply as they understand storytelling.
“Joyride was founded to bring a different kind of agency model to the mobility industry—one that brings together deep domain expertise with communications, marketing, and engagement strategies that build visibility, credibility, trust, and momentum,” said Davis, Founder and CEO of Joyride Group. “To have that approach recognized by Founded by Women is incredibly meaningful. I’m proud of what our team has built in just a few short years and, even more importantly, of the impact we’ve been able to create alongside companies working to transform how people and goods move.”
Founded by Women specifically cited Joyride’s communications work supporting Electreon’s debut of the nation’s first public wireless electric vehicle charging roadway in Detroit. Joyride developed and executed an entirely earned communications campaign that generated 734 media placements, earning coverage from leading national and global outlets including NBC News, The Washington Post, the Associated Press, and TIME. The campaign combined strategic narrative development, media relations, stakeholder engagement, and live demonstrations to translate a highly technical emerging technology into a story capable of resonating with mainstream audiences, industry stakeholders, and decision-makers.
That work reflects Joyride’s broader approach to communications. The agency works exclusively at the intersection of automotive, transportation, and mobility technology and infrastructure, supporting innovators across vehicle electrification and autonomy, transit, micromobility, aerial mobility, road and smart cities tech, and other emerging transportation technologies. Its integrated capabilities span strategy and positioning, brand identity and creative, public relations and influence, content and marketing, and community and stakeholder engagement.
“Some of the most transformative technologies in mobility are also among the most complex to communicate,” Davis said. “Our role is to understand not only how a technology works, but why it matters, who it impacts and where it fits into the larger trends and ongoing conversations. That combination of industry fluency and strategic storytelling is what allows us to create communications that do more than generate attention—they help move businesses and industries forward.”
The FBW editorial team evaluates award submissions based on measurable results, the applicant’s role in driving those results, leadership approach, significance within the applicant’s field and alignment with the award category. Winners represent companies and leaders whose applications demonstrated the strongest documented results within their respective categories.
The recognition adds to a growing list of accolades for Joyride and its work. Since its launch, the agency has received industry recognition for its mobility communications campaigns and has continued to grow its work with startups, technology companies and industry leaders shaping the future of transportation.
About Joyride Group
Joyride is an award-winning integrated communications agency specializing in automotive, transportation, and mobility technology and infrastructure. The agency combines deep domain expertise, strategic thinking, powerful storytelling, creative execution, and industry connections to help organizations build visibility, credibility, trust, and momentum. Joyride supports clients around the world with strategy and positioning, brand identity and creative, public relations and influence, content and marketing, and community and stakeholder engagement. The agency works with organizations advancing transportation in ways that create meaningful value for people, communities, and the world around us. To learn more, visit joyridepr.com.
About Founded by Women
Founded by Women is an editorial platform and community dedicated to amplifying the voices and achievements of female founders and executives. Its quarterly FBW Awards recognize women-founded companies and women leaders creating measurable impact, driving innovation and shaping the future of business across industries.